MK - Marketing Minor
Download as PDF
Marketing Minor
The marketing minor will give students an introduction to the principles of marketing, buyer behavior, marketing research, marketing management, and experience creating and marketing an original product. This minor helps students create value for future employers through knowledge of marketing.
Degree Requirements
The Marketing Minor Requirement is 18 credit hours as follows:
MK 200/HONB 200 | Principles of Marketing | 3 cr. |
MK 302 | Market Analysis | 3 cr. |
MK 303 | Customer Solutions | 3 cr. |
MK 3XX/4XX | Marketing Elective | 3 cr. |
MK 3XX/4XX | Marketing Elective | 3 cr. |
and | ||
BUS 423/BME 423/ME 423 | Product Development and Innovation | 3 cr. |
or | ||
MK 3XX/4XX | Marketing Elective | 3 cr. |
Total Credit Hours: | 18 | |
The minor is not available to students majoring in marketing or marketing communication/advertising.